Real Estate Lead Generation Software That Puts Your Marketing on Autopilot.

Two Engines, One Lead Generation System

Engine 1: Ad Machine

AI-driven ad creation and optimisation. Ad Machine builds multiple ad combinations from your headlines, copy and images, tests them with real audiences on Facebook and Instagram, and shifts more of your daily spend towards the ads that perform best.

Engine 2: The Listing Engine CRM

The Lead Machine / Listing Engine CRM, powered by GoHighLevel and included in the standard paid Ad Machine subscription. Leads from your ads are sent straight to the CRM, where automated text and email follow-up is available once the CRM workflows are configured.

Everything You Need. All Included.

All four are included in the standard paid Ad Machine subscription.

Ad Machine

AI-powered Facebook and Instagram advertising software. Create, test and launch 40 ads in around five minutes, and let the technology direct more of your budget towards the better-performing ads.

Lead Machine / Listing Engine CRM

A CRM powered by GoHighLevel. Leads from your ads are sent to the CRM, and automated text and email follow-up is available once the CRM workflows are configured.

CopyMate.ai

An AI copywriter that turns property details, an existing listing URL or property photos into marketing copy for your listings.

Training, Coaching and Support

Training, coaching, mentoring and hands-on support to help you set up, launch and improve your campaigns.

We Don't Sign You Up and Leave You for Dead.

Plenty of software companies hand you a login and wish you luck. We don't.

Ad Machine agents get practical, personalised help: training, coaching, mentoring and hands-on support from people who understand real estate marketing, so you're not left to work it out on your own.

How It Works: Five Steps From Ad to Follow-Up

1. Create your ads. Build 40 ad variations for a listing or your brand in around five minutes.
2. Launch and test. Your campaign goes live on Facebook and Instagram, and the technology tests every variation against real audiences.
3. Optimise automatically. Your budget shifts towards the ads that are performing best, without you sitting in Ads Manager every day.
4. Capture the lead. Interested buyers and sellers tap “Learn More” and complete a Meta lead form, for example to get full access to a listing.
5. Follow up automatically. Their details are sent to the Listing Engine CRM, where a welcome text and emails can go out straight away once the CRM workflows are configured, and you reach out personally.

Results vary by market, budget, listing and creative. No number of leads or appointments is guaranteed.

Why Speed and Ownership Matter

• You own every lead. Leads come from your own ads into your own CRM, not a shared portal database.
• Follow-up starts straight away. With the CRM workflows configured, automated texts and emails mean a new enquiry can hear from you without waiting for you to be free.
• Your brand stays in front of your market. Every ad carries your name and your listings.

Real Agent Results

Published results from agents using Ad Machine. Each card links to the full case study.

Mindy Price: 119 exclusive leads in 90 days

Leads: 119 exclusive leads in 90 days. Ad performance: 7.94% click-through rate · $1.16 ad cost per lead · $0.43 average cost per click. Campaigns ran on $10 a day, with every lead entered into a 27-email nurture sequence.

Read Mindy's case study

Mark Lands: 12 leads in 48 hours (Adelaide, Australia)

Leads: 12 leads at $1.90 per lead in the first 48 hours. Ad performance: 165 clicks and a 9.75% click-through rate. Mark's first campaign ran on $10 a day.

Read Mark's story

Harcourts Shellharbour: 90,000+ clicks (NSW, Australia)

Traffic, not leads: over 90,000 clicks and 705,000 impressions from $4,500 in advertising spend, at around 5 cents a click.

Read the Harcourts case study

These are individual results and are not typical or guaranteed.

Built for Agents in the US, Canada, Australia and New Zealand

Ad Machine runs on Facebook and Instagram, which are available in all four countries. It is designed for agents in the United States, Canada, Australia and New Zealand, using one system with campaigns targeted to each agent's own local market.

Questions Agents Ask

What is real estate lead generation software?

Software that helps agents attract buyer and seller enquiries, capture their details and follow up. Ad Machine does this with AI-tested Facebook and Instagram ads connected to the Listing Engine CRM.

Do I need to be an advertising expert?

No. You create the ads, and Ad Machine tests the variations and directs your budget towards the better-performing ones.

Where do my leads go?

Into the Lead Machine / Listing Engine CRM, included in the standard paid subscription. Automated text and email follow-up is available once the CRM workflows are configured.

What is included in the subscription?

The standard paid Ad Machine subscription includes Ad Machine, the Lead Machine / Listing Engine CRM powered by GoHighLevel, CopyMate.ai, and training, coaching, mentoring and hands-on support.

Which countries is it designed for?

Agents in the US, Canada, Australia and New Zealand.

Are results guaranteed?

No. Results depend on your market, budget, listings and ads. The case studies above show what individual agents achieved.

See a Live Campaign Before You Decide

Book a short call and we'll show you a real campaign and how Ad Machine and the Listing Engine CRM work together.

Book a Demo